Achieve a modelesque look like the one seen on the left from the the fall '09 Bottega Veneta fashion show by sculpting your face like a pro. Makeup artist, Daniel Martin, who regulary works with models for covers and spreads in Lucky and Rolling Stone gave me some tips on how to get the look.
After applying your normal base makeup, choose a cream blush or foundation two to three shades darker than your normal skintone for contouring. Don't use a powder because it can get blochy and isn't as easy to blend. Start with your cheekbones.
"Just like the old school saying, suck in your face like a fish," comments Martin. Follow the underneath hollow area with your contouring cream and make sure you blend it in upward. Then, use your normal blush on the apples of your cheeks, above where you just contoured and blend it back into your hair line.
You can also contour your eyes to make them appear deeper. Use a small dollop of your cream or darker foundation and press it right underneath the hollow area of your brow bone. Depending on the shape of your eyes, you may just want to contour them from the middle to the outter corners.